Freshly vs Blue Apron

Last Updated on November 4, 2022

Today’s standards impose completely different requirements for restaurant-quality food. The same applies to the food that’s delivered to you in the form of meal kits. In our articles, we take two of the most popular meal delivery services and compare them. Based on our Freshly vs Blue Apron review you’ll be able to understand which of these two is a better fit for you.

Short Overview/Delivery Area


  • Number of meals per week: you can select from more than 30 options on the menu
  • Special diets: menus are not created based on a specific diet
  • Shipping charges: the cost of shipping will be provided during checkout
  • Headquarters: New York, US

With Freshly you will be receiving cooled prepared meals that don’t require any additional cooking. Its goal is to save you time and money. If cooking and dinner planning is taking too long for you, this would be a perfect option. With the help of flexible subscription you’ll be able to skip weeks or cancel your account altogether.

Freshly vs Blue Apron

Freshly is providing professional assistance from Wellness Experts. They will offer recommendations based on your nutritional goals. The meal selection included gluten-free options. The shipping fee will depend on your location.

Pros and Cons


  • The large diversity of meals
  • High-quality ingredients of this meal kit delivery
  • Competitive prices
  • Cancel at any time


  • There is a fee included for delivery

Blue Apron

Blue Apron vs Freshly
  • Number of meals per week: up to 19 options to select from
  • Special diets: Vegetarian, Diabetes-Friendly, Mediterranean, Carb Conscious and other
  • Shipping charges: the minimal order amount includes a fee of $7.99, otherwise delivery is free
  • Headquarters: New York, US

Blue Apron was created in 2012, and since then it has created a huge meal delivery network that operates across the USA. With Blue Apron you can count on the quality of ingredients and their high nutritional value. Unlike Freshly, here you will actually need to engage in the process of cooking. Handy recipe cards will help you master all the meals on the menu. The average time required for cooking is 30 minutes.

Pros and Cons


  • Wide variety of recipes
  • Recipes are detailed and easy to follow
  • No additional delivery fees for most plan options
  • Competitive prices
  • Cancel at any time
  • Free shipping on your first order


  • Less flexibility with non-dinner options

Pricing of these meal delivery services

Freshly offers the following options:

1. Classic Menu / Recipes Per Week

  • 4 meals – $11.49
  • 6 meals – $9.49
  • 10 meals – $8.99
  • 12 meals – $8.49

The price decreases for ordering more servings.

Blue Apron has 3 meal plans to choose from:

  1. Signature for 2 servings – starts at $9.99 per serving
  2. Signature for 4 servings – starts at $8.99 per serving.
  3. The vegetarian meal plan – starts at $9.99 per serving.

Types of Menu

Freshly has a large number of options you can select from. Within the menu consisting of 30+ you will find peanut-free and gluten-free options. Based on the selection, you can find options corresponding to different dietary preferences.

If we were to compare Blue Apron vs Freshly vs Hello Fresh then we can say for sure that all these services cater to most dietary preferences.

For Blue Apron meal kit delivery, the menu includes vegetarian and low-calorie dishes. There are also gluten-free options. This service does provide a lot of flexibility for the chosen plan. You can add meals, swap dishes, and create a personalized plan for yourself. Also, you can add extra vegetables to your meals. The Mediterranean menu is complimented by Mexican and Italian cuisine.

If we were to compare Freshly vs Blue Apron meal delivery in terms of dietary flexibility, then Blue Apron would be our top pick.

Variety of dishes

There is a featured list of weekly rotating menus for Freshly and Blue Apron.

For Freshly, the best items on the menu are:

  • Sausage Baked Penne
  • Savory-Sweet Chicken Teriyaki
  • Carved Thanksgiving Turkey

For Blue Apron, the best items on the menu are:

  • Mexican Strip Steaks & Jalapeño-Cilantro Sauce
  • Savory Turkey & Cavatappi Pasta
  • Calabrian Shrimp & Spaghetti Squash

Both services are offering family-friendly options with a more or less traditional taste.In this round of Blue Apron vs Freshly we feel that Freshly has the upper hand regarding the more traditional choices.

Quality of Products

Both companies have an equal goal of trying to achieve a perfect balance with the help of organic produce. There is an ongoing cooperation with local farmers.

During the delivery, the ingredients will be protected inside the insulated boxes. Which one is better in this competition Freshly vs Blue Apron remains to be seen. Information on the sourcing of ingredients can be easily found for these companies. Freshly and Blue Apron are showing comparable results at this stage.

Boxes/Environmental Impact

Customers are generally reporting an excessive use of packaging material. While this is a reason for concern, there materials are necessary for the preservation of ingredients and meals until their time of arrival. All services are working to lessen the amount of waste, and this is why Freshly and Blue Apron are using recyclable materials for their boxes. Information on proper recycling can be found in the FAQ section of the websites.

Ordering Process of These Meal Delivery

If you’d like to start ordering, you need to create a subscription first. You’ll be asked to select your plan and then check the delivery options. The flexible subscription works for both services, which means that you’ll be able to skip a number of weeks and change the delivery settings.


Freshly meal delivery company has a Support Center (FAQ) which provides answers to general questions. In case you have a specific question, you can initiate a live chat conversation or use the phone number indicated on the website.

Blue Apron has a phone number indicated on the bottom of their page and an email address by which you can get in touch with their representatives.

The difference between Blue Apron and Freshly is the time it takes for the service to respond. Freshly does offer the possibility to contact them 24/7.


Which service is best in our opinion – Freshly or Blue Apron? The difference between these two is not significant. We like the fact that Freshly has flexible price policy especially when you order for a big family. Blue Apron does have a similar price range and the only difference here is time. If you’d like to save time, then Freshly would be the best option as it delivers cooked meals that require only 3 minute heating.